About Us
A Letter from the Founder
When I started FlyLoVve, I wasn't trying to start a clothing brand. I was trying to figure out how to wear what I already felt.
I grew up between the best worlds. Between a Caribbean kitchen and an American radio. Between a De La verse on a Saturday night and a hymn on Sunday morning. Between my grandmother's accent and my own. But I couldn't find a shirt that said so.
The brands selling "Black culture" felt like they were renting it, selling faith like cultural snake oil, selling nostalgia like someone else's idea of my reality.
So I started drawing. A boombox. A cassette tape. A crown. A scripture. A map of an island most people couldn't find. Pieces of a life I knew, told the way I knew them. I called it FlyLoVve because that's what every one of these designs is — a LoVve letter, mailed back to my people.
I want you to know three things about us:
- . Every design has a story. If you tap a product and want the story behind it, just let me know. I'll send it to you. Because the story is the design; the shirt just carries it.
- This is independent. There's no factory in another country churning these out by the thousands. There's me, my designs, my collaborators, and a small team that prints, packs, and ships from the U.S.
- When you wear FlyLoVve, you're putting your name on the LoVve letter.
Welcome home. Wear your heritage loud. And do everything in LoVve.
With gratitude,
Founder, FlyLoVve